Laura Sands, of Ipsos, is going to talk about UX writing styles guides and content audits.
A content audit is an inventory of all the content in an app, and the flow of that content. Then create a plan to smooth out inconsistencies in style, writing, and more.
Important to set up goals, and not just dive in.
- What you want to achieve
- Time you have
The what you want to achieve should include your goal of how it will improve the product for users.
Deciding how to measure can be challenging. You might have only your own instincts and background. You may have the opportunity to get feedback or actually do testing. Can get lots of feedback from social media.
Take a step back and think about what your content will sound like. Voice and grammar needs to be consistent. Will the tone be appropriate? Will the text in a component work? Is your content accessible? Does the content guide well, in a way humans communicate?
A content style guide is as important as a visual or brand style guide. It helps keep your product consistent and high quality.
A content style guide contains:
- Text formatting, style, usage and purpose
- Defines product voice, tone, and audience
- Should include:
- Examples in context
- Definition of grammar rules and accessibility patterns (if you break grammar rules, define them)
- Guidelines for other media
- Localization, legal, and internal content processes
For a content audit:
- Review & inventory
- Rewrite and test
- Discuss changes with the team (and use your style guide)
- Develop & measure
Laura uses the same tool I have used for a UI content inventory: a spreadsheet!
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